Wise Women Will Save the World. This is Their Manifesto.

When you read the attached manifesto for 'Wise Women Will Save the World', you will see that, like World Pulse, we believe that the digital empowerment of girls and women is a critical factor for accelerating change. You will also see that our prime focus is on effective techniques of influence and highly creative forms of persuasive communication.

Once a girl or woman has the capability to generate and disseminate material via digital technology and the internet, I feel her message will have maximum impact if she can express herself in a highly engaging manner, as opposed to the bland and boring style used in many business, bureaucratic and government communications.

I hope this doesn't sound ridiculous, but I want people to view the idea of 'saving the world' as an exciting adventure, where colour, music, energy and laughter reign. This positive buzz is desperately needed to snap many millions of people (both men and women) out of their apathy, and get them to genuinely engage. Let's put it this way: do we seriously think the world is going to be saved by a bunch of grumpy old men in grey suits?

I welcome feedback on the content of the manifesto, and encourage you to bring it to the attention of others with whom it would resonate. Apart from being attached here as a pdf file, the manifesto can also be accessed via this link: http://goo.gl/saF8Er