SLIDE SHARE DIGITAL CAMPAIGN

Below is my Slide Share Digital Campaign, please click on the link below to read.

https://www.slideshare.net/secret/saKK6bUh6cxLq6

Presentation1

1. COLOURISM  WHAT IS COLOURISM?  WHY COLOURISM?  WHAT DO WE DO? v 2.SO COLOURISM IS. COLOURISM IS THE UNFAIR TREATMENT OR PREDJUDICE MEETED OUT AGAINST AN INDIVIDUAL OF A DARKER SKIN TONE. 3.SO COLOURISM IS. COLOURISM IS USUALLY IDENTIFIED AS ANY TYPE OF DISCRIMINATION MEASURED AGAINST AN INDIVIDUAL OF A DARKER HUE. THIS TYPE OF DISCRIMINATION IS NOT UNIQUE TO THE BLACK COMMUNITY WHERE THE SUBJECT OF COLOURISM HAS BEEN AN ISSUE THAT HAS BEEN APART OF THE COMMUNITY FOR YEARS. 4.COLOURISM IS COLOURISM IS ALSO CATGORIZED AS SHAEDISM WHERY BY INDIVIDUALS OF A PARTICULAR COMMUNITY ARE ASSESED BASED ON THE DEGREES OF SKIN TONE. 5.Tom Burrell, “Uglified: Why are Black and Beautiful Still Contradictions?” in Brainwashed: Challenging the Myth of Black Inferiority, 2010 “The further we are from the European standard, the lower we find ourselves on the beauty scale…. “We are better if we are lighter. We want our children to be pretty because we know beauty will grant them an easier life in a color-coded society. Most of us don’t want to be reminded of our past, our ancestors, and where we come from. Many of us boast of having a little Indian, Irish, Italian—any additional blood in our lineage boosts our value. We find ourselves using a sliding racial scale, somewhere between black and white, with lighter or whiter always, always defined as better…. 6.WHY COLOURISM. TO UNDERSTAND COLOURISM WITHIN ANY COMMUNITYS IS TO UNDERSTAND ITS ROOTS IN SLAVERY AND COLONIALISM. 7.COLOURISM HAS BEEN EVIDENT IN SLAVE COMMUNITIES WHERE DARK SKINNED SLAVES WERE USUALLY ASSIGNED FIELD WORK AND MULATTO SLAVES ( THOSE WHO WERE MIXED WITH WHITE AND BLACK ) WERE ASSIGNED TASKS WITHIN THE HOUSE . THIS CREATED A SOCIAL AND PSYCHOLOGICAL DIVIDE THAT IS EVIDENT TO DATE. 8.WHAT DO WE DO 1. CREATE COMMUNITIES OF EMPOWERMENT THAT WILL TEACH ON WHAT COLOURISM IS AND ENGAGE IN CHANGE. 2. ENCOURAGE FAMILYS TO END LEVELS OF DISCRIMINATION WITHIN THEIR OWN HOUSEHOLDS. 3. CREATE CAMPAIGNS AND SPACES THAT ARE VESTED IN CREATING CONTENT THAT CREATES INCLUSIVITY.