Despite China’ s exploding social media space and its fast-growing user population, less privileged women have found that very few web-based contents are intended for them or address the issues they face. To fill this gap, Jianjiaobuluo--Chilli Pepper Blog--will be the first online site in China that truly serves migrant women with 1) easy access to relevant information on gender equality, labor rights, lifestyles and life management and 2) encourage them to make better use of ICTs so that their voices can be heard.
