ADVOCACY MODULE 3
THE KEY GOAL OF THIS CAMPAIGN .
The key goal of my advocacy campaign is to promote a set of principles concerned with equality and fairness , to recognize the refugee women freedom to empower them to make choices about their lives and to develop their potentials as human beings to live a free life from fear , harassment or discrimination .
THINK ABOUT THE PLATFORMS YOU WANT TO USE .
It is essential for one to best understand , the safeguards available against potential harm on each platform . To identify any risks that maybe involved and present a detailed report to the campaign team . It makes more sense to taste the platform before using it , to find out if it will work for you.
It is also important to consider ones target audience , seek to find out what they love and care about , where they tend to hang out online and the type of content they prefer ; videos, blog , posts , short posts . One can perform an analysis of your social media and website content . The information will led to the management platform that is most compatible with their favorite content . consider success parameters , your budget , different platforms have different price tags , ease of use sometimes one can not afford to hire someone to do the required job .
WRITE DOWN THE PLATFORMS AND EXPLAIN WHY ?
Advocacy campaigns can be mobilized by using different resources , so long as they incorporate an integrated communication approach , some resources include print , multi media and interactive content that is appealing and engaging to all state holders involved . One can run an integrated advocacy by sending emails , letters , research reports, by targeting individual and evoking behavioral change by disseminating information and call to action through social media posts , ads on tv , radio , billboards, posters , organizing public forums , community outreach and peer education programs and more .
Since my advocacy campaign is based on sustained inequality between individuals I intend to apply two or three strategies to raise awareness . The first one I want to apply is , social media platform , it permits one to tap into the wealth of resources at ones finger tips ; employees , business partners , customers, industrial influencers and other stake holders. It also allows one to address the problem quickly which will reach ones audience and also helps in saving money . Another advantage is that my customers are more likely to inject their money with an organization they can interact with on social media . And these are some of the examples of social media platforms that I intent to use ; Facebook , Instagram , twitter , TikTok , printest , YouTube , Snapchat , LinkedIn , watsup and more .
The other platform I intent to apply is , community outreach because what I am addressing involves inequality between individuals which is about human rights , human rights connects us to each other through a shared set of rights and responsibilities and ones ability to fully enjoy their human rights depends on other people respecting those rights meaning that human rights involves responsibilities and duties towards other people and the community .
